NEW SASSY MERCH 🎀

Hey Sassy Girls! 💕 The wait is finally over—our new Sassy Merch collection is here and she is pink, bow-covered, and cozy. We turned our favorite Sassy Shortcake vibes into everyday pieces you can wear from couch to campus, game days, travel days and coffee runs.

Our signature Bow Zip Up Hoodie comes in four shades of pink—Bubblegum Pink, Hot Pink, Neon Pink and Baby Pink—so you can pick the perfect match for your mood. Each hoodie features our dainty bow detail and Sassy Shortcake script, with a soft, plush feel that’s made for layering over tanks, tees or your favorite tennis skirt.

If you’re a matching-set girl, you’ll love the Sassy Bow Sweatpants in Bubblegum Pink and our Bubblegum Bowquette Hoodie. Together they make the cutest pink loungewear set, but each piece is easy to mix and match with your existing wardrobe. Dress them up with sneakers and a mini skirt, or keep it comfy with slippers and a messy bun for movie night.

If you’re a matching-set girl, you’ll love the Sassy Bow Sweatpants in Bubblegum Pink and our Bubblegum Bowquette Hoodie. Together they make the cutest pink loungewear set, but each piece is easy to mix and match with your existing wardrobe. Dress them up with sneakers and a mini skirt, or keep it comfy with slippers and a messy bun for movie night.

Whether you’re heading to class, running errands or just hanging out at home, this pink bow hoodie and sweatpants are the perfect way to wear Sassy Shortcake every day. Tap the photos above to shop each style from the Sassy Merch collection and grab your favorite shade before it sells out. 🎀